Social Media & Ad WorkGraphic and Ad work
Social creatives, ad campaigns, course promotions, and content strategy for an EdTech training brand.
View Instagram WorkServices & Work
Services built for clarity, content, and growth.
Eight focused offers across research, content, design, and campaigns — mix and match based on what your project actually needs. Scroll down for selected work.
01
ResearchMarket & Audience Research Reports
Market & Audience Research Reports: in-depth audience and competitive research that helps brands understand their market before they build their content strategy.
Understand your target audience, competitors, market gaps, and positioning opportunities.
Who it's for: For founders and marketing leads who need to validate audience and positioning before investing in content or ads.
Deliverables
- Audience research
- Competitor analysis
- Market overview
- Insights report
- Content recommendations
Why it matters: Sharper positioning and messaging you can defend with evidence.
02
ContentContent Strategy & Creation for Startups
Content Strategy & Creation: monthly content plans, campaign concepts, and copy built on research about your audience — not guesswork.
Plan and create content that is based on research, not guesswork.
Who it's for: For startups and small marketing teams that need to publish consistently without a full in-house content team.
Deliverables
- Monthly content calendar
- Single posts
- Carousel posts
- Caption writing
- Campaign ideas
- Brand voice direction
Why it matters: Content that ladders up to real business goals instead of trends.
03
DesignBrand Identity & Design Direction for NGOs and D2C Brands
Brand Identity & Design Direction: a clear visual system — moodboard, palette, typography, and social direction — for teams that need consistency at scale.
A clear visual direction for brands that need consistency and professionalism.
Who it's for: For NGOs, D2C brands, and growing service businesses that need visual coherence across channels.
Deliverables
- Brand moodboard
- Color palette
- Typography direction
- Design references
- Social visual direction
Why it matters: A recognisable brand that scales without extra design overhead.
04
DecksPitch Decks & Presentation Design
Pitch Decks & Presentation Design: investor, service, and case study decks structured as a clear argument, not a template.
Turn ideas, services, startups, and reports into polished decks.
Who it's for: For founders raising capital, agencies pitching new business, and teams presenting research to leadership.
Deliverables
- Startup pitch decks
- Business presentations
- Service decks
- Case study decks
- Investor-friendly layouts
Why it matters: A deck people actually read to the end and remember.
05
UXUX Research & Case Study Documentation
UX Research & Case Study Documentation: structured research, personas, and journeys turned into portfolio-ready case studies.
Document app ideas, user problems, flows, and insights in a clear, portfolio-ready format.
Who it's for: For product concept owners, designers, and founders who want their work documented rigorously.
Deliverables
- UX research docs
- User personas
- Problem statements
- User journeys
- Case study writing
- Presentation layout
Why it matters: Design decisions you can defend and share with investors or hiring managers.
06
LegalLegal & Policy Research Reports
Legal & Policy Research Reports: case summaries, policy briefs, and background research simplified into structured, readable outputs.
Simplify long legal, policy, and case-related information into structured, readable outputs.
Who it's for: For lawyers, legal teams, policy researchers, and advocacy organisations.
Deliverables
- Case summaries
- Legal research reports
- Policy briefs
- Background research
- Easy-to-read documentation
Why it matters: Complex material becomes something clients, colleagues, and the public can actually use.
07
AdsMeta Ads Planning & Campaign Support
Meta Ads Planning & Campaign Support: campaign structure, ad copy, and creative direction grounded in audience research.
Plan ad campaigns with better messaging, audience clarity, and creative direction.
Who it's for: For small teams running Meta ads who need sharper messaging and structure, not just more creative.
Deliverables
- Ad copy
- Campaign structure
- Creative direction
- Audience suggestions
- Performance review format
Why it matters: Ads that speak to a specific person, not everyone at once.
08
WhatsAppWhatsApp Campaign Content & Lead Comms
WhatsApp Campaign Content: broadcast messages, lead follow-up scripts, and promotional flows written to convert without sounding spammy.
Clear lead messages, follow-up flows, and promotional scripts that actually convert.
Who it's for: For EdTech, D2C, and service brands running WhatsApp as a primary sales channel.
Deliverables
- Broadcast messages
- Lead follow-up scripts
- Offer messages
- Course/service promotion messages
Why it matters: Higher reply and conversion rates from the same list.
Selected Work
Work that starts with research and ends with clarity.
A living collection of projects across social, UX, legal research, decks, and brand direction.
Social Media & Ad Work
UX Case StudiesMedisync App
UX research and case study documentation for a medicine reminder app designed for older adults.
View Case Study
Legal Research WorkLegal Research Case Summary
Structured legal research documentation created to simplify complex case material into readable insights.
View Research Sample
Pitch DecksPitch Deck Design Sample
Clean and professional presentation design for business, education, and startup communication.
Request Sample
Brand & Design DirectionBrand Direction Sample
Visual direction, color system, typography, and content style for growing brands.
Request Sample
Research ReportsMarket Research Report
Audience, competitor and positioning research packaged into a decision-ready document.
Request SampleServices FAQ
Questions about how we work
Quick answers about scope, pricing, timelines, and how our services fit together.
What creative services does Groundwork Co. offer?
We offer market and audience research, content strategy, brand identity and design direction, pitch deck design, UX research, legal and policy research, Meta ads planning, and WhatsApp campaign content. Every service is delivered with research-backed thinking rather than templates.
How much does a Groundwork Co. project cost?
Pricing depends on scope, timelines, and the mix of services. Small research or content projects typically start in the ₹25k–₹75k range, while brand and multi-service engagements are scoped after a short clarity call.
Can you help NGOs with donor decks and reports?
Yes. We support NGOs and social impact teams with donor-facing decks, annual reports, policy briefs, and campaign narratives — all grounded in the organisation's own data and field insights.
Do I have to book every service together?
No. Each service is a standalone offer. Most clients start with one focus area — research, content strategy, brand direction, or a pitch deck — and add more only when it makes sense for the project.
What does content strategy for startups actually include?
It usually includes audience and competitor research, a positioning summary, monthly content calendars, campaign concepts, caption direction, and a simple brand voice guide — enough for a small team to publish consistently without guessing.
How long does a typical project take?
Standalone research reports and pitch decks usually take 1–3 weeks. Content strategy engagements run monthly. Brand direction projects typically take 3–5 weeks depending on scope and revisions.
Not sure which service fits your stage?
Book a short clarity call and we'll help you scope it.